QUITPLAN Infomercial - Promo :60

Client: QUITPLAN Services
Agency: Clarity Coverdale Fury

This a recap of a 30 minute broadcast infomercial produced for QUITPLAN Services. QUITPLAN Services was launched by the nonprofit ClearWay Minnesota in 2001.  The infomercial provided in‐depth information on all the free help available to quit smoking, plus interviews with QUITPLAN participants and quit coaches. The infomercial was filmed before a live studio audience of current and former smokers. To view ClearWay Minnesota’s infomercial, you can see it on their YouTube Channel.

Shot in the HDMG Studio




Client: QUITPLAN Services
Agency: Clarity Coverdale Fury
VP, Executive Creative Director:  Jac Coverdale
Sr. Copywriter: Ian Simpson
Art Director: Madysen Kimball
Associate Director, Brand Development: Molly Hull
Project Manager: Sara Neal
Senior Producer: Jenee Schmidt
Digital Content Producer: Steve Barone
Executive Producer: Kel Nelson
Director: Shari Brochhausen
Line Producer: Janice Stanford
DP: David Schnack
Camera: DJ Johns, Chris Savage
DIT: Jamie Heuton
Editor: Greg Mattern
Color: John Gleim
Sound: Ben O’Brien
Graphics: Scott Cornell