QUITPLAN Infomercial – Promo :60

This a recap of a 30 minute broadcast infomercial produced for QUITPLAN Services. QUITPLAN Services was launched by the nonprofit ClearWay Minnesota in 2001.  The infomercial provided in-depth information on all the free help available to quit smoking, plus interviews with QUITPLAN participants and quit coaches. The infomercial was filmed before a live studio audience of current and former smokers. To view ClearWay Minnesota’s infomercial, you can see it on their YouTube Channel.

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Shot in the HDMG Studio




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Client: QUITPLAN Services
Agency: Clarity Coverdale Fury
VP, Executive Creative Director:  Jac Coverdale
Sr. Copywriter: Ian Simpson
Art Director: Madysen Kimball
Associate Director, Brand Development: Molly Hull
Project Manager: Sara Neal
Senior Producer: Jenee Schmidt
Digital Content Producer: Steve Barone
Executive Producer: Kel Nelson
Director: Shari Brochhausen
Line Producer: Janice Stanford
DP: David Schnack
Camera: DJ Johns, Chris Savage
DIT: Jamie Heuton
Editor: Greg Mattern
Color: John Gleim
Sound: Ben O’Brien
Graphics: Scott Cornell



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